About the brand

About Isuzu

Isuzu Motors is one of Japan’s oldest and most respected automotive manufacturers, with a history spanning more than 100 years, dating back to 1916. The company has played a fundamental role in the development of Japan’s automotive industry and is widely recognized as a pioneer of diesel engine technology.

Isuzu was the first Japanese manufacturer to develop and mass-produce diesel engines for automobiles, establishing a global reputation for reliability, efficiency, and durability. Over the decades, the brand has focused on commercial vehicles, trucks, buses, and pickup trucks, designed to perform under the most demanding conditions worldwide.

Operating under the name Isuzu Motors Limited since 1949, the company has built a strong international presence, exporting vehicles and powertrains to markets around the globe. Strategic partnerships with global automotive groups, including General Motors, have further strengthened Isuzu’s global reach and technological capabilities.

One of the brand’s most iconic products is the Isuzu D-MAX, a pickup truck known for its robust ladder-frame construction, advanced diesel engines, and high safety standards. Today, the D-MAX represents the core values of Isuzu: strength, dependability, and practical engineering.
Today, Isuzu continues to invest in innovation, environmental responsibility, and safety, offering modern powertrains, advanced driver-assistance systems, and fully renewed truck lineups. The brand remains committed to delivering vehicles that professionals around the world can rely on every day.